Škoda Auto India has partnered with BBH India to launch the latest edition of its festive-season campaign, ‘Škoda Fan Fest’, using an unexpected car-chase storyline to highlight the brand’s ownership experience and turn existing customers into advocates.
The campaign builds on Škoda Auto India’s ‘Fans, Not Owners’ brand platform, introduced in 2025 to highlight the emotional connection customers develop with their vehicles. The latest edition aims to extend that idea by showing how genuine enthusiasm for a car can influence potential buyers through personal recommendations.
The campaign film places a Škoda owner in the middle of a getaway with two robbers. What begins as a tense escape gradually turns into a conversation about the car, as the robbers become interested in its features and ownership benefits. During the chase, the owner introduces them to Škoda SuperCare, the brand’s safety credentials and its service network. By the end, the unlikely encounter has turned the two robbers into potential Škoda fans.
Ashish Gupta, Brand Director, Škoda Auto India, said the campaign celebrates the community of customers who actively advocate for the brand. He added that the company wants prospective buyers to discover the Škoda experience through the people who know it best, while using the festive season to welcome more customers into its community.
Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, said the creative idea draws on the tendency of people to talk about products they genuinely enjoy. By placing a car recommendation within a heist, the film uses humour to shift attention from the getaway to the vehicle, making the product part of the story rather than presenting it through a conventional demonstration.
Through ‘Škoda Fan Fest’, the brand aims to strengthen the role of customer advocacy in its festive marketing efforts. The campaign positions existing owners as influential voices who can introduce new audiences to the brand through their experiences and recommendations.
The campaign is currently live across television and digital platforms, with print and outdoor activity also planned to extend its reach during the festive season.
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